General Manager, APAC
ABOUT US
tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands. With 1,200+ employees across 26 countries, we offer an impressive range of solutions – from inspiration and innovation to category management and delivery.
Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for our clients, including Starbucks, T-Mobile, O2, McDonald’s, and adidas.
Most importantly, we're a place where you can achieve great things, and be recognized as the best.
WHAT MATTERS THE MOST
Breakthrough, business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving.
tms is a place where brilliant people are better together. If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice! Visit us at tmsw.com.
WHY WE THINK YOU WILL LOVE THIS ROLE
General Manager, APAC will sit within our Global Merchandise Services (GMS) team. GMS helps brands bring their fan communities products that unleash badge-wearing potential, so the people who love them most can love them even more.
Through reimagining products and merchandise, designing innovative industry-leading solutions, and developing in-demand products, we spark an emotion connection with customers and have a lasting impact on people, business, and the planet. We want you to be part of it!
POSITION OVERVIEW:
The General Manager of APAC, Global Portfolio and Growth will work directly with tms’ Chief Commercial Officer to help craft, articulate, and drive the strategic vision for tms’ business in China and Asia Pacific markets. This leader must be capable of inspiring creative thinking, business development opportunities and regionally relevant marketing solutions and products through a deep understanding of our major clients in the APAC market. These clients have varied business models, and our product offerings must contribute to their overall brand strategies and goals. The successful GM, APAC will be responsible for leading the region through its next stage of growth, while maintaining best-in-class services, product development, and financial performance.
KEY RESPONSIBILITIES:
With experienced leadership, this person will be responsible for orchestrating and implementing initiatives that further tms’ role as the category leader with primary clients inclusive of Starbucks merchandise (beverageware and lifestyle), Brandworks Korea International and others. We bring innovative merchandising in close connection with APAC consumer trends and demands.
This new leader must thrive in situations where regional competition is strong, speed to market is essential to win and local consumer demands vary with constant lifestyle changes. Consequently, the GM must bring a track record of building out unique product offerings, marketing solutions and positioning the company to continue to deliver differentiated and competitive brand elevating products and services to Starbucks and other customers. This person will help grow our capabilities and help Starbucks and others realize entirely new market avenues for their primary segments.
POSITION SUMMARY:
· Alongside the global P&G leadership team, lead the business unit through its next stage of global growth.
· A strong capability of diplomacy and sense of organization savvy to build, drive and maintain all varieties of customer relationships at an efficient level to lead business development and client expansion outside of Starbucks. Use tactful ways to ease the high-tension situation to realize the rapport with customers.
· Oversee all aspects of the Commercial function; lead the dedicated Business Development and Account Management teams to meet and exceed top-line goals; align strategy and tactics across these teams to enter new opportunities in each unique APAC market.
· Work effectively across a highly matrixed organization to ensure Supply Chain and Creative & Product Development teams are working in unison and in service to the overall business and customers’ expectations.
· Create and lead cross-functional processes required for successful strategy. Successful execution will require close collaboration with other shared functions including Legal, CSR, QA, Finance and HR.
· Work to define a strategic agenda, organizational structure, work processes, culture, and identity that will define the future state of tms’ APAC business.
· Understand go-to-market (GTM) structure in Starbucks and other clients’ environments and develop strategic initiatives that increase share and raise service levels beyond a simple supplier role.
· Inspire big ideas, strategic perspective and vision and translate into programs that elevate the brand experience with consumers.
· Serve as a passionate steward and advocate for our customers strategic priorities, vision and operational efficiencies.
· Leverage data analytics to deliver personalized brand experiences for Starbucks and others while also maximizing sales in different environments. Ensure teams are informed by consumer insights and translate into sound strategy that accelerates growth.
· Create and execute a robust and strategic product and marketing road map, in partnership with Creative and Supply Chain teams.
· Oversee an aggressive build out of new capabilities that support growth initiatives in each market.
· Build and foster a best-in-class organization that exceeds customer demands and is prepared for future needs; evaluate and upgrade current processes to deliver increased efficiency and effectiveness.
· Monitor customer, market, and competitor activity and provide feedback to the company’s leadership team.
· Instill organization with a passion for both consumer and customer-oriented innovation.
DESIRED OUTCOMES:
· Grow Starbucks Merchandise business in each APAC market. Lead strategic development of the business development and account management scope to deliver leading to exclusive category management role in all APAC markets.
· Ensure alignment with tms and key customers’ values and strategic initiatives.
· Deliver financial commitments to business operating plans, financial cycles, and medium-to-long-term financial frameworks; build for a solid future, while emphasizing overall profitability.
· Drive tms APAC’s product innovation and supply chain pipeline with industry leading product innovation through partnership with these critical shared functions.
· Increase the sustainable profile of all products we sell.
· Drive speed to market with high agility.
· Integrate the product and innovation processes into the fabric of the company; develop and cultivate essential and strong working relationships between sales, marketing, supply chain and product development.
· Build a competitive advantage by providing the highest level of service and support to all stakeholders within Starbucks and tms.
· The GM, APAC role is responsible for driving all aspects of the Starbucks relationship, product portfolio and related account services as well as with other clients.
SKILLS AND EXPERIENCE WE WOULD LIKE YOU TO HAVE
PROFICIENCIES:
· Creative, energetic, optimistic and who naturally brings fun to the team and office environment.
· High and balanced IQ/EQ with decidedly low ego.
· Has an entrepreneurial mindset and creates an environment of calculated risk-taking and experimentation.
· Ability to quickly assimilate into the fast-moving and ever-changing culture of the company –able to manage and juggle multiple priorities and needs.
· A “simplifier”. Inherently strategic and able to distill complex problems into clear strategic initiatives. Considers short and long-term implications of decisions and can provide provocative, contrarian points of view when needed in a diplomatic and positive manner.
· A self-starter who possesses a natural sense of urgency and ownership; a leader who is self-motivated and does not require specific direction from above, and yet actively seeks input from all levels.
· Team-oriented; ability to both lead and support team goals across functions and organizational levels.
· Highly curious and mentally agile. A creative problem solver with strong innate ability to connect dots. Curious. One who is known to be direct, transparent, honest, and unafraid.
· Drive for results and execution-minded; able to translate the vision/mission of the organization into actionable plans.
· Understands the desire to generate top-line sales/revenue while also managing efficient flow through to the bottom line and overall profitability for tms.
· Conducts self with unquestionable integrity and promotes this by all employees. One who consistently communicates with honesty, directness, and candor; words and actions are aligned with company values.
EDUCATION:
Undergraduate degree in a relevant field is required; MBA or other advanced degree is preferred.
CRITICAL LEADERSHIP CAPABILITIES:
Commercial Orientation
· Acts to beat profitability or revenue goals, seizing opportunities to push the envelope and take on new market options.
· Takes specific steps to increase profit, focusing on growth in known areas of profit generation.
· Sets stretch targets on the commercial metrics as the key performance indicators for the team.
Leading People
· Communicates long-term direction and collaborates with team on how to reach it.
· Able to adapt leadership needs across multiple functions within a matrix organization.
· Dedicated to evaluating and developing talent.
· Delegates strategic objectives to the whole team with clear and explicit intent; knows the precise level of challenge and how individual team members will handle it.
· Sets up forums or practices to reinforce independent and open communication among the team members.
· Holds people accountable for their commitments, providing clarity and outlining in advance ramifications of failure.
Strategic Thinking
· Adopts a long-term perspective about the business (customer market segments and the external environment). Develops hypotheses or alternative scenarios of how critical issues will play out beyond the year and uses these to set challenging goals with a future payoff or outcomes.
· Translates business goals into well-defined performance plans for his/her own organization and communicates link between current activities and goals.
· Thinks beyond annual goals.
· Develop senior relationships with key decision makers within our customers and aligns strategies with customer priorities and consumer insights.